Wildberries & Ozon Seller Profit & Unit Economics Calculator
Calculate unit economics, logistics, commissions, and net profit margins for Wildberries and Ozon sellers in Russia.
What is the Wildberries & Ozon Seller Profit & Unit Economics Calculator?
The Wildberries & Ozon Seller Profit & Unit Economics Calculator is a free tool designed for Russian e-commerce merchants. With Wildberries and Ozon constantly adjusting logistics tariffs, referral commissions, and storage fees, sellers need a precise way to estimate their bottom-line profitability before sourcing and pricing products. This calculator estimates net profit, ROI, and margin per unit while factoring in custom return rates and Russian USN tax systems.
How Does the Wildberries & Ozon Seller Profit & Unit Economics Calculator Work?
Enter the product cost price, target listing price, and marketplace commission rate. Specify the forward and return logistics fees along with your expected return rate (e.g., higher for clothing, lower for electronics). Add packaging, storage costs, and choose your tax system (USN Income 6% or USN Income-minus-Expenses 15%) to see an itemized cost breakdown and final ROI.
Formula & Calculation Method
Marketplace commission = Listing Price ร Commission %. Average logistics = Forward Logistics + (Return Rate % ร Return Logistics). For USN 6%, tax is Listing Price ร 6%. For USN 15%, tax is 15% ร (Listing Price - Costs). Net Profit = Listing Price - Purchase Price - Commission - Average Logistics - Storage - Packaging - Tax. ROI = Net Profit รท (Purchase Price + Packaging + Storage) ร 100.
Example Calculation
An item purchased for 500 โฝ and listed for 1,500 โฝ at 15% commission, with 80 โฝ forward logistics, 30% return rate, 50 โฝ return logistics, 30 โฝ packaging, 20 โฝ storage, under USN 6% tax, yields: Commission = 225 โฝ, Avg Logistics = 95 โฝ, Tax = 90 โฝ. Total cost = 970 โฝ, Net Profit = 530 โฝ, Margin = 35.33%, and ROI = 96.36%.
Frequently Asked Questions
Marketplace commission = Listing Price ร Commission %. Average logistics = Forward Logistics + (Return Rate % ร Return Logistics). For USN 6%, tax is Listing Price ร 6%. For USN 15%, tax is 15% ร (Listing Price - Costs). Net Profit = Listing Price - Purchase Price - Commission - Average Logistics - Storage - Packaging - Tax. ROI = Net Profit รท (Purchase Price + Packaging + Storage) ร 100.
Disclaimer: This tool is provided for informational and calculation purposes. Output values are estimates based on standard user inputs.