Instagram Rate Card Generator
Calculate custom itemized pricing per Reel, Story, Carousel & bundled packages for brand deals.
Instagram Rate Card Generator
Calculate itemized rates for Reels, Stories, Posts & bundled packages with custom CPMs and usage rights.
⚙️ Account & Deliverable Inputs
📦 Select Package Deliverables
💼 Commercial Add-ons
📋 Itemized Invoice Summary
What is the Instagram Rate Card Generator?
The Instagram Rate Card Generator helps Instagram creators, micro-influencers, and agencies construct professional, data-backed rate cards for brand partnerships.
Determining how much to charge for Instagram sponsored content can be confusing. Charging too little leaves money on the table, while overpricing without clear justification can cause brands to walk away.
This tool calculates itemized rates for Instagram Reels, Static Feed Posts, Stories, and Carousel Posts based on your follower count, engagement rate, and niche authority. It also accounts for commercial add-ons like Paid Ad Usage Rights (Whitelisting), Category Exclusivity, and Link in Bio placement.
Generate your recommended rate card in seconds, compare conservative vs premium pricing tiers, and pitch brands with confidence.
How Does the Instagram Rate Card Generator Work?
1. Enter your Follower Count & Engagement Rate — Set your account metrics (e.g. 50,000 followers, 4.2% ER).
2. Select your Niche Category — Select your content niche (Business/Finance, Tech, Beauty, Fashion, Fitness, Travel, Food, Lifestyle).
3. Select Package Deliverables — Choose quantity of Reels, Feed Posts, Story sets, and Carousels included in the deal.
4. Choose Commercial Add-ons — Select usage rights duration (e.g. 30-day paid ad whitelisting), category exclusivity, and link in bio placement.
5. View Recommended Rate Card — Instantly review itemized deliverable rates, add-on costs, and total package price range (Conservative, Recommended, Premium).
Formula & Calculation Method
1. Follower Tier Base Rates (per 1,000 Followers):
- Nano (1K–10K): $2.00 / ₹150 per 1K
- Micro (10K–100K): $3.50 / ₹250 per 1K
- Mid-Tier (100K–500K): $5.00 / ₹350 per 1K
- Macro (500K–1M): $6.00 / ₹400 per 1K
- Mega (1M+): $7.50 / ₹500 per 1K
2. Deliverable Multipliers:
- Reel: 1.4x (40% premium for algorithm reach)
- Static Feed Post: 1.0x (baseline)
- Carousel Post: 1.25x (25% premium for higher dwell time)
- Story Set (3 frames): 0.5x
3. Engagement & Niche Multipliers:
$$\text{Base Rate} = (\text{Followers} \div 1000) \times \text{Tier Rate} \times \left( \frac{\text{ER \%}}{3.5\%} \right) \times \text{Niche Multiplier}$$
4. Commercial Add-On Multipliers:
- Paid Ad Whitelisting (30 Days): +25% of deliverable total
- Category Exclusivity (30 Days): +30% of deliverable total
- Link in Bio (7 Days): +10% of deliverable total
Example Calculation
Example: Fashion Creator with 50,000 Followers & 4.5% Engagement
- Deliverables: 1 Reel + 1 Story Set
- Niche: Fashion (1.3x)
- Add-ons: 30-day Whitelisting (+25%)
Calculation:
- Base 50K Post Rate = (50 × $3.50 × 1.28 ER Multiplier × 1.3 Niche) = $291 per post
- 1 Reel (1.4x) = $291 × 1.4 = $407
- 1 Story Set (0.5x) = $291 × 0.5 = $145
- Deliverables Subtotal = $407 + $145 = $552
- 30-Day Whitelisting (+25%) = $552 × 0.25 = $138
- Total Recommended Package Rate = $552 + $138 = $690