Wildberries & Ozon Seller Profit & Unit Economics Calculator
Calculate unit economics, logistics, commissions, and net profit margins for Wildberries and Ozon sellers in Russia.
Wildberries & Ozon Typical Benchmarks
Compare default return rates and platform commissions across popular product niches.
| Product Category | Avg. Return Rate | Commission Range | Logistics Intensity |
|---|---|---|---|
| Clothing & Shoes (Одежда и Обувь) | 50% – 65% | 15% – 20% | Very High (multiple return loops) |
| Electronics & Gadgets (Электроника) | 5% – 10% | 8% – 12% | Low (rarely returned) |
| Beauty & Cosmetics (Косметика) | 10% – 20% | 12% – 15% | Medium |
| Home Goods (Товары для дома) | 15% – 25% | 12% – 16% | Medium-High (bulky logistics) |
* Click on any row to apply that category's presets below.
Unit Cost Parameters
Advanced Options & Marketing
Net Profit per Unit
430 ₽
Return on Investment (ROI)
66.15%
Profit Margin
28.67%
Total Unit Costs
1 070 ₽
Selling Price Allocation Breakdown
Detailed Cost Sheet
Educational Purpose Disclaimer
This calculator is provided for informational and educational estimation purposes only. All calculations and projections are based on standard mathematical formulas and assumed inputs. The output values should not be considered professional financial, legal, tax, or medical advice. ProCalc is not a registered financial advisor or licensed practitioner. Always consult a qualified professional (such as a Chartered Accountant, certified planner, or physician) before making major decisions.
What is the Wildberries & Ozon Seller Profit & Unit Economics Calculator?
The Wildberries & Ozon Seller Profit & Unit Economics Calculator is a free tool designed for Russian e-commerce merchants. With Wildberries and Ozon constantly adjusting logistics tariffs, referral commissions, and storage fees, sellers need a precise way to estimate their bottom-line profitability before sourcing and pricing products. This calculator estimates net profit, ROI, and margin per unit while factoring in custom return rates and Russian USN tax systems.
How Does the Wildberries & Ozon Seller Profit & Unit Economics Calculator Work?
Enter the product cost price, target listing price, and marketplace commission rate. Specify the forward and return logistics fees along with your expected return rate (e.g., higher for clothing, lower for electronics). Add packaging, storage costs, and choose your tax system (USN Income 6% or USN Income-minus-Expenses 15%) to see an itemized cost breakdown and final ROI.
Formula & Calculation Method
Marketplace commission = Listing Price × Commission %. Average logistics = Forward Logistics + (Return Rate % × Return Logistics). For USN 6%, tax is Listing Price × 6%. For USN 15%, tax is 15% × (Listing Price - Costs). Net Profit = Listing Price - Purchase Price - Commission - Average Logistics - Storage - Packaging - Tax. ROI = Net Profit ÷ (Purchase Price + Packaging + Storage) × 100.
Example Calculation
An item purchased for 500 ₽ and listed for 1,500 ₽ at 15% commission, with 80 ₽ forward logistics, 30% return rate, 50 ₽ return logistics, 30 ₽ packaging, 20 ₽ storage, under USN 6% tax, yields: Commission = 225 ₽, Avg Logistics = 95 ₽, Tax = 90 ₽. Total cost = 970 ₽, Net Profit = 530 ₽, Margin = 35.33%, and ROI = 96.36%.
Frequently Asked Questions
Marketplace commission = Listing Price × Commission %. Average logistics = Forward Logistics + (Return Rate % × Return Logistics). For USN 6%, tax is Listing Price × 6%. For USN 15%, tax is 15% × (Listing Price - Costs). Net Profit = Listing Price - Purchase Price - Commission - Average Logistics - Storage - Packaging - Tax. ROI = Net Profit ÷ (Purchase Price + Packaging + Storage) × 100.
Disclaimer: This tool is provided for informational and calculation purposes. Output values are estimates based on standard user inputs.